The Fiat Metaverse Store, unveiled in January at CES, was developed in collaboration with Microsoft and software firm Touchcast, which uses AI and ChatGPT to sell cars in the metaverse.
Car shopping from the comfort of your home could soon become easier with the help of immersive, interactive digital showrooms powered in part by ChatGPT, the groundbreaking generative AI platform.
Why it matters: With their newly introduced "metaverse" dealerships, Fiat and Kia both hope to revol...
